Life in Milwaukee, Wis.
Catching Elephant is a theme by Andy Taylor
Brewing our own stout recipe for the first time. Hope it’s good! Guess we’ll find out in two months!
Oh Milwaukee- have I told you lately that I love you?
Yo Mama! Frozen Yogurt and Goodies in Brookfield, WI
MILWAUKEE (May 10, 2012) – Lakefront Brewery, Inc. will today introduce Wisconsinite, a new unfiltered Weiss-style beer made entirely of local, Wisconsin-grown ingredients. It is believed to be the first 100 percent “all local” beer made in the U.S.
Wisconsinite will debut at several release parties tonight, including at Hooligan’s on Milwaukee’s East Side, Burnheart’s in Milwaukee’s Bay View neighborhood, and The Village Pub in Shorewood. Product will begin appearing at retail outlets in the coming weeks.
The beer was created around a new native Wisconsin yeast strain envisioned by Lakefront President Russ Klisch and developed by Jeremy King of home brewing supplies distributor Northern Brewer. Their new strain is believed be to the only North American-grown yeast in commercial use today as well as the first native brewing yeast from Wisconsin. Yeast is just the tip of the local-sourcing iceberg, however. All products used in Wisconsinite hail from the state, including its water (Lake Michigan), malted barley (from Milwaukee’s Malteoup), wheat (Chilton) and hops (Mazomanie).
Wisconsinite is intended for summer drinking, with a light, cloudy body and a relatively low ABV of 4.2 percent. “The craft beer market is trending towards session beers with full flavors but lower alcohol content,” said Klisch. “Wisconsinite fits this category, given its (low) ABV and hints of banana and clove.”
Wisconsinite’s style and ingredients were chosen to complement the local yeast’s natural flavor. Its flavor is so distinct, in fact, that Klisch plans to forgo compensation to make it available to other brewers, hoping to create a new category of beer called Wisconsin Weiss.
“Yeast is the final frontier for craft brewers,” said Klisch. “It’s certainly what gives this beer such a distinct taste.” The Lakefront Strain yeast is available for purchase by commercial brewers through Wyeast, and by homebrewers through Northern Brewer. Lakefront will not receive any compensation for the sale of the yeast.
Lakefront Brewery, Inc. was started in 1987 and is one of the oldest microbreweries in Wisconsin. Today, the brewery distributes its products to 35 states, Israel and Canada. Lakefront Brewery, Inc. was the first brewery to brew a government-approved, gluten-free beer, New Grist, and brews the oldest USDA-certified organic beer, Organic ESB. For more information, visit http://www.lakefrontbrewery.com or call (414) 372-8800.
MEDIA CONTACT: Andy Larsen
O: 414.271.0101 Ext. 119
C: 414.840.0891
E: alarsen@boelterlincoln.com
MidwestPhoto: May 12: Milwaukee Fair Trade Crawl
Saturday, May 12th is World Fair Trade Day and time for the 5th Annual Greater Milwaukee Fair Trade Crawl. Milwaukeans will join with hundreds of thousands of people in cities all over the globe to take a “Fair Trade Break” to remember the working conditions of the producers around the…
Untappd - Drink Socially: American Craft Beer Week 2012
As we’re all very aware, the American craft brewery scene is exploding. With thousands of news breweries and brewpubs popping up across the country, there’s no doubt that the craft beer culture is deeply rooted and starting to take on the mainstream.
While we should be celebrating this…
Can craft beer save America?
“… A Macrobrew Economy — a high-volume, low-price model — asks us to compete with other such economies throughout the world, and the problem is that countries like China will always have lower priced labor, more lax environmental regulations and lower production standards to win a battle that rewards more and cheaper for more’s and cheaper’s sake. By contrast, a Craft Brew Economy — a high quality, lower volume model — is a different proposition. It follows the German model, which, as Time magazine notes, is all about being “committed to making the sort of high-quality, high-performance, innovative products for which the world will pay extra.”
The choice is ours — and it starts with the beer in your fridge.”
- David Sirota
